Tom Treanor is the creator of the Blog Writing Workshop and Founder of Right Mix Marketing, which helps companies of all sizes succeed through the effective use of Content Marketing, Search Engine Optimization (SEO), Business Blogging and Social Media. Get news and updates from Tom on Twitter here!
Google makes 500 to 600 changes (includes updates, data refreshes and changes) in algorithm every year in order to provide best search results to its users. While most of these changes are minor and go unnoticed, a few are major and causes significant effect on the searches.
There are broadly two benefits you can hope to get from content marketing for your B2B business: Get to know who could be your potential targets so that you can reach out to them for business opportunities, and establish a brand and credibility for your business.
Webinars can be very powerful marketing tools (which is why so many companies are doing them). When starting out with webinars, there are several areas where people have misconceptions. Here are some of the most common, as well as an infographic full of webinar stats via ON24.
With Facebook’s proliferation of ad types (and rules), it can be quite confusing for the typical business just getting started. This infographic, via TechWyse Internet Marketing, provides ad sizes, dimensions and other specifications for Facebook’s varied advertising units.
Content Marketing is not just for marketing firms or tech companies. More “traditional” companies can take advantage of great content that engages, entertains or informs potential customers and drives some percentage into the company’s sales funnel.