You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!
Facebook's Mark Zuckerberg and Sheryl Sandberg have given some hints about the future direction of Facebook, with a recent call to investors indicating some interesting moves ahead. Zuckerberg indicated he will be taking Facebook in a Google-like direction.
This week marks a huge moment in the history of Twitter. After several years of speculation, Twitter will list publicly for the first time on the New York Stock Exchange this week under the ticker symbol TWTR. What will it mean for Twitter users and the future of the platform?
Facebook's $1 billion investment in Instagram might be set to pay off, if new data is any indication. The Facebook gamble may have been a smart move with Instagram boosting a young and rich demographic profile. Meanwhile, questions still remain for Snapchat's potential revenue position.
According to a report by BIA/Kelsey, social media advertising revenues will hit $11 billion within 4 years, up from $4.7 billion in 2012. That’s in the U.S. alone. The report notes the tremendous growth in paid revenue is being driven by a surge in native advertising formats.