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Nearly 40 years in Sales and Marketing across a variety of industries has given me a wide perspective on what works and what doesn't. Core services include,1-2-1 Sales and Sales Manager coaching, process analysis, and content marketing, among others.
Davina, I remember reading something about not using share buttons as well. I didn't give it much crededence frankly. It seems to be based on the premise that sharing buttons only benefit the blogger which is completeliy wrong, in my opinion.
As blogger, I know that sharing other people's content is one of the strongest tools for building your own sphere of influence community.
First of all, the blogger, in many cases, reaches out to the [sharer?]. This can be the start of relationship which can be mutually beneficial.
Secondly, by sharing valuable relevant content with my own connections it can strengthen my standing with them.
Third, by sharing content, particularly on Twitter, you can expand your own audience by using smart hashtags.
As far as being tacky, I don't see it. The entire concept of social marketing is the sharing of content so how can facilitiating it be tacky.
I totally agree with you also, that if you want your stuff shared (which we all do) then providing a one-click option for your readers to share is only a good thing.
Ginny - awesome list. I'm familiar with a lot of those, but the ones that are new to me sound great.
One more tool I use is IFTTT - If This Then That. It's an alert system. It's lets you tell one program to do something when a particular trigger hits. There are hundreds of way to use it - most of them not about blogging - but here are two things I use it for which I think are very helpful.
I have set up a trigger (they call them recipes) so that when I'm reading articles in my Google Reader and I put a star on it, it will automatically create a note in my Evernote. This way if I find something that sounds interesting that I might want to ad to my blogging arsenal, I can just send it. I get through the reader a lot faster and Evernote already has the articles there when I'm going to research something.
The second way I use it is that when I publish a post on Wordpress, it sets off a process that will take the content from the published post and put it in a file in a Dropbox folder. This way I know I have the final versions all in one place.
Again, thanks for the post, very helpful.
I love #19. I have actually introduced a couple people at a network gathering where I only knew one of them by Twitter handle.
This is something that came up when I was delivering a social media training to Realtors.
I would always recommend that one of the best ways to tiptoe into Twitter or LinkedIn or whatever was to connect with other Realtors in and beyond your market.
There were always a few folks that were resistant to that idea based on the logic that "I don't want my competitors having access to my own followers and connections."
The point I'd try to drive home is, as you point out, there is enough business to go around so by building a network with others in your industry it creates opportunities to learn, share and grow. It also leads to the opportunity to share referrals when appropriate.
My last point on this issue was that if you were to lose a client because they felt someone else provided more vaulable content then perhaps you need to improve your own content. I would put it a little more subtly than that but the message was clear.
Thanks for another great article.
I wanted to be the first to comment on this blog post. :)
Two points hit me the most.
Commenting on blog posts isn't one of those instant gratification activities. It's not like you see shares or re-posts or mentions. Aside from the the other benefits you mention, there is a long term benefit from putting your name out there as often as you can. Of course, you have to have something to say which is the second of your points that grabbed me.
There are such blatant attempts by some to comment for the sole reason of trolling around to gain exposure. I, don't personally think this even accomplishes what it attempts. The spammy comments are so obvious because the clearly are being written by someone who never even read the article.
Thanks for posting.
Thanks for commenting. As I also mentioned in my reply to Lori, I also have seen rudeness in both genders in some social forums as well.
My first experience with discussion groups (or as we called them "Bulletin Boards" was back in the early days of Prodigy - (circa 1990 - 1991). One of the funny thingd about rudeness was that since the comments and responses were updated by batch every hour or two, you would sometimes find a plethora of nasty comments coming in at once. Sometimes it made you just opt out of that thread.