I’ve been in public relations for 30 years and I am an APR – that means I have been Accredited in PR by the Public Relations Society of America. Over the last ten years I have immersed myself in new technology and most of my work today is as a social media coach to PR executives, PR agencies and new PR graduates. I won PR Trainer of the Year in 2009 for my Social Media Bootcamp classes for PR professionals.
December 01, 2013
Smart PR professionals can apply big data in new ways. One example is crisis communications. Being able to research the players in a situation can help you avoid future problems. It can guide decisions. Having your finger on the pulse of the online conversations can identify threats as they arise.
September 23, 2013
I am sure this is no big surprise, but two recent studies have found that women are more active in social media than men. But the disparity between the sexes is closing – after fairly slow growth over the past few years, 2013 has seen a sudden surge in men using social networks, according to Pew Research.
August 13, 2013
By 2007 Facebook launched business pages and Twitter started to gain momentum. In the last five years we’ve seen the explosion of digital content opportunities for earned and owned media create havoc with the mainstream media. The public and the media want their news delivered in new formats.
November 21, 2012
Social media has changed the way news is gathered and reported. In this video top journalists and bloggers such as Jeff Jarvis and Chris Anderson talk about the non-stop media cycle and the impact it is having on reporting the news.
October 31, 2012
It takes imagination and creativity to news jack an event like Sandy. But there are hundreds if not thousands of reporters and bloggers looking for Sandy material right now. Why not give them a story with real value, based on good research and trends supported by great visuals.