Let’s face it: most local business owners and marketers don’t have a ton of time to dedicate to digital marketing. Time is precious, so learning the nuances and technicalities of digital marketing just doesn’t seem like a practical endeavor for many of them.
Chances are, your most loyal customers (those who are most likely to interact with your page) know a lot of people who work at your company. If they see someone they know in a photo you post to Facebook using Instagram or another photo uploader, they’re more likely to comment on or Like the photo.
As an inbound marketer, your campaign will go only as far as your landing pages take it. While crafting a landing page with compelling copy, an enticing offer and a clear call-to-action is important, it won’t generate leads at an optimal level unless your campaign is driving as much traffic to it as possible.
A couple weeks ago, a young blogger by the name of Cathryn Sloane took to the web to express her frustration in the fact that many job postings for social media managers called for five to ten years of experience. She went on to argue that people from her generation, the under-25 crowd, were...