Chief Content Manager
Samantha Collier, a well known social media personality in the legal world, works as the Chief Content Manager at Shift Digital. Samantha's first real job was proudly acting as the Business Development Coordinator for a prominent Canadian law firm where she successfully implemented the firms' first social media policy and strategy. After falling in love with all aspects of the digital marketing world, she serendipitously fell into social media content management, and hasn't looked back since. Samantha transformed her passion for social media, and her love of language into successful writing and editorial pursuits. A self-portrayed nerd, she loves playing World of Warcraft, reading her Google reader for hours on end, and keeping up to date on the latest and greatest social technology. What Samantha loves most is when she's the first to break a story across the Internet and she takes this job seriously. Follow Samantha for all the latest and greatest social media news!
September 10, 2013
I just added a few skills to my personal Facebook profile. It was pretty easy, however, I don’t think this update is a real “game changer” so to speak. You still have to click on the “About” section of your Facebook profile to see the skills. If you could see the skills without clicking around, I would be a bit more impressed.
May 14, 2013
What kinds of social media accounts do I need? Facebook? Twitter? Instagram? What will I post about? Who cares about what I ate for breakfast? Do my clients really use social media? Is it a big waste of time?
February 05, 2013
According to Bloomberg, Facebook is working on a cutting-edge application that will track the location of Facebook users across the globe to benefit from smartphone social media use. Businesses will be happy to know that 55% of those who have clicked on a mobile ad have an annual income of more than $75,000 as we mentioned in a previous post.
October 21, 2012
First, they captivated us with completely revamped LinkedIn Company Pages that promised higher engagement. Next came the slick endorsement feature where you can give kudos with just one click. This was followed by the ability to easily follow all your favorite thought leaders on LinkedIn (I haven’t figured out why you’d want to do this yet but I’ll get back to you on that).
July 13, 2012
A LinkedIn representative told TechCrunch, “We are always looking for ways to make it easier for LinkedIn members to get more value out of our services by creating simpler, more relevant experiences, so we are currently testing a new design for the LinkedIn homepage with a handful of members.” Were you lucky enough to be one of the chosen few? Sadly, I wasn’t.