Samantha Collier – Founding the Social Media for Law Firms blog in 2010, and working in the law firm realm for over a decade, Samantha aligned her two passions: law firm marketing and social media to become one of the biggest legal social media influencers in Canada.
The spark was ignited after Samantha attended a webinar hosted by Kevin O’Keefe, a legal social media forefather. At the time, Samantha was a business development director at MBM Intellectual Property Law LLP, a prominent Canadian IP firm. Samantha contributes much of her success to the Managing Partners at MBM. Most law firms shied away from social media in 2010, obviously MBM didn’t.
Shortly after the webinar, Samantha created the Social Media for Law Firms Blog. Her goal was to become the CNN of social media for law firms. By sharing news, opinions and how-to posts, Samantha quickly met and surpassed her goal. She quickly became the go-to-girl for law firm social media which led to her creating her first business (another goal of hers).
Samantha lives in Vancouver, B.C. with her husband, three children, five fish and three frogs. She is in love with coffee, silence and people who don’t fidget. Her favourite place to visit is Tofino, B.C. where she watches the waves by herself in silence (it doesn’t happen often!).
Are you marketing your business on Twitter? If not, you should seriously consider getting started. According to Lori Taylor, the average Twitter user follows five or more businesses. Over a third (37%) of Twitter users will buy from a brand they follow. Here’s how to use Twitter like a pro.
I just added a few skills to my personal Facebook profile. It was pretty easy, however, I don’t think this update is a real “game changer” so to speak. You still have to click on the “About” section of your Facebook profile to see the skills. If you could see the skills without clicking around, I would be a bit more impressed.
What kinds of social media accounts do I need? Facebook? Twitter? Instagram? What will I post about? Who cares about what I ate for breakfast? Do my clients really use social media? Is it a big waste of time?
According to Bloomberg, Facebook is working on a cutting-edge application that will track the location of Facebook users across the globe to benefit from smartphone social media use. Businesses will be happy to know that 55% of those who have clicked on a mobile ad have an annual income of more than $75,000 as we mentioned in a previous post.