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Cool tips bro, and I'd also add that (under the engagement tip) to speak back to your audience when they show some type interaction with you page. That is an invitation for an opportunity to build a relationship, and that's sort of what social media is all about. Plus, in my experience fans are more likely to re-visit when you recognize the value of their engagement!
Great post, loved reading over but I'm suprised at the angle you took on traditional marketing. Without traditional marketing it is very difficult to push your online message and point of contact with the brand, online. For marketing to be fully effective today it is vital that businesses tie in all of their campaigns into traditional and digital marketing so are consistant across all fronts. Other than that I'd 100% agree that consumers have the need to connect with the brand instantly and that reliable feedback is what encourages brand loyalty. Cool, have a great day!
This is such a cool concept, I'm very interested in the renting of land from farmers to grow my own veggies and fruits. The concept is essential bare economics and I agree that it will be a promosing trend to watch in the next 5 years. Your right when you say Ebay, craigslist and kijiji have kick started the technological CC but I wonder how aware people are that they are participating in something that could change the world. Thanks for introducing the concept, I'm going to look further into it and more into Rachel Botsman as well.
Hey Julie, I hear ya when you speak of in-store product research being done by consumers on a more regrular basis. I wrote a bit on this subject myself, I'd love to get some feedback, ou should join the conversation! http://networkedblogs.com/BqLZK
Sorry forgot to link you the book info :P here it is if your interested http://90percentrule.com/books/
Great opinion, I'd have to agree. You need to keep those creative juices flowing and getting stuck in routine can slow down a brands evolution (both online and real time). I think the same could be said for all jobs in the work place. Continuous innovation is what keeps a company fresh and interesting. Look at Coca-cola and Google who sink milions into fresh ideas; you never see them get stuck in routine and the result is effective brand communication and new ventures. They remain on top in their industry and create good examples for everyone. The CEO and CCO of Spyder Works wriote a book called the 90 Percent Rule that focuses on continuous innovation and I think many of the principals could be applied and built into your concept here. Check the book out if you have the time! :)
All my best,