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Hi there. My name is Sanchit Khera, and I blog about marketing, technology, and psychology. Like many of us, I too get frustrated about the quality of advertising and marketing out there. It’s 2013, and we’re still selling products and services like its 1969. From the outdated relics that make up our higher education systems to the flurry of internet sites that offer garbage for backlinks, I have been through it all. So these articles on SocialMediaToday are my attempt at making sense of all the information out there, and to help marketers and myself make the best decisions for our businesses and our customers.
I completely agree with your points in the article that you wrote. I think that the moderation of the comments was previously an issue that Youtube tried to solve with the G+ integration. I've heard from other youtubers through a few podcasts that I listen to, and they've complained about fewer views after the G+ integration. I wonder why though? Why would the number of views dip?
Thanks Felix. You can reach out to me on Twitter for more on tips, insights & trends. I'm at twitter.com/sanchitkhera7
I totally agree with you man. There is very little pull right now for a user to access his/her G+ page. The UI is weak, and there is very little action happening on there. Let's face it - its a wasteland
But think about why G+ is an important tool for Google. G+ acts as an interface for all your needs. Your phone, your browser, your location, and your laptop. Google would leverage that some day or the other, otherwise Google would have killed off G+ just like Google Wave. They are loving the fact that everytime someone opens up a new browser, they are automatically logged into G+. They've got all this data and no competitor insight. Now we wait and watch it unfold. G+ will be integrated with your smart-devices as well. It just acquired Nest for 3B.
That's interesting. I would have assumed that with the new integration with G+, spammy, hateful, or ignorant comments would have reduced, thereby creating a richer experience for people that have something meaningful to say about what they witnessed on a YouTube video. Could you share more about the types of problems you're facing? It would be great to read about your experience.
P.S - What do you think about the new dashboard where you can respond to all comments from one interface?
I agree with you Hailley. Most marketers are not sure about the potential of G+. The only saving grace is that it's backed by Google Inc., which at any point in time can pump in billions to make it a lot more competitive. I think every social media channel needs to solve a consumer need, something that Facebook, Twitter and Instagram do.
In some of the SMX conferences last year, representatives from Google have stated that G+ is the future of Google. However, I see G+ to be more of a data warehouse. G+ has all your information right from where you're located, your search history, your demographics, your emails, your phone notifcations, etc. I think Google might open itself up to selling some of that data to brands in the future - when privacy won't be a concern.