Sanjay is the Sr. Vice President at Asymmetrique, where he creates strategies for leveraging digital to transform organizations, using social media, brand advocacy and community building.
He has designed frameworks, for influence measurement, community engagement and brand advocacy. He's been speaking and writing for more than a decade at various industry forums.
1. Enabling organizations to leverage the strengths of communities and influencers in a measurable way.
2. Getting actionable consumer insights via Social Media Research.
3. Creating brand advocacy programs
4. Community evangelizing, engagement and empowerment.
5. Microsoft Technology
6. Visual Thinking
Sanjay has been the Honorary President of INETA APAC, a non-profit supporting technology communities on the Microsoft platform for over 9 years. He also holds the honorary title of Microsoft Regional Director for 17 years. He is also a passionate Visual Thinker, you can see some of his ideas on Visual Thinking at http://vizcraft.wordpress.com
He blogs at http://www.sanjayshetty.com