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I think this comparison is not new, but i like to think of social media like a party. Lots of mingling and if you find someone who you like and can talk with, invite them to your party and chat with them. It's not a megaphone shouting contest, but a social mixer to make connections.
These tips are really specific. I like that you really got down to concrete suggestions and that you reminded me that it will take time but it is better than not doing it at all. Great post!
These are great ideas and things to think about. It is important to document this so when it changes or as it evolves, it can be monitored and people being added to the strategy can easily understand how to contribute.
If longer content is more often shared, then why do blogs end up short? I thought users didn't want long pieces of information to read. I can see the pros of both but do the rules for articles not also apply to blogs?
Along those same lines, because it is not just focused on marketing the product but the people who use it, it can fit any lifestyle. It is not targeted to only the people frequenting night clubs but active lifestyles and all professions. Giving the people the power makes us feel special and like we can belong to the brand regardless of who we are/