VP of Marketing
July 13, 2014
Here are my steps to getting even the most old school sales person or non-marketer in your organization blogging on a regular basis. 1. Prove the benefits of blogging and get buy-in. 2. Set them up for success. 3. Make it fun and easy for them.
July 03, 2014
While the millennial generation (roughly those aged 20–32) are often described as cynical, lazy and entitled, a new report tells an entirely different story while adding insights into how businesses and organizations can engage this generation's spending, promotional and advocacy power.
June 10, 2014
Wikipedia has announced a rare and unique agreement with several leading communications/PR firms that will help ensure content quality on its network that is often endangered due to blantant conflicts of interest. Nearly a dozen companies have co-signed the joint statement.
May 23, 2014
Nonprofits are getting good at social media. Real good. They're raising money, recruiting volunteers and generating supporters. But there's one misstep I see often that might be holding them back from realizing their true potential: Only performing outreach through one branded channel.
May 16, 2014
Using social media is nothing new in the fundraising arena, but every once in a while a successful campaign stands out. Wabash College, a small men's school in Indiana, recently raised $465,421 in a single day. On 4/30/14, they launched their "Wabash Day of Giving," harnessing the power of social media to reach current and former students.