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Steven Shattuck is VP of Marketing at Bloomerang, which helps nonprofit organizations to reach, engage and retain the advocates they depend on to achieve their vision for a better world.
Great, great post, Gib!
G+ is great!
Don't be so quick to discount the efforts of the organization. They did, after all, generate that passion by living out their mission.
I managed a B2B account during the Boston Marathon bombings. We typically tweeted once or twice an hour about inbound marketing, social media, content marketing, etc. Shortly after the news broke, I tweeted that we would be suspending all tweets until the crisis was resolved. We did until it was, and the initial tweet generated a lot of positive response. I'm not saying that's what everyone should have done / should do, but that's what I did.
Absolutely! I just spoke on this topic at the Association of Fundraising Professionals conference in New Jersey: http://www.slideshare.net/bloomerang/content-marketing-for-nonprofits
I love webinars! Google+ Hangouts too!