Here are my steps to getting even the most old school sales person or non-marketer in your organization blogging on a regular basis. 1. Prove the benefits of blogging and get buy-in. 2. Set them up for success. 3. Make it fun and easy for them.
While the millennial generation (roughly those aged 20–32) are often described as cynical, lazy and entitled, a new report tells an entirely different story while adding insights into how businesses and organizations can engage this generation's spending, promotional and advocacy power.
Wikipedia has announced a rare and unique agreement with several leading communications/PR firms that will help ensure content quality on its network that is often endangered due to blantant conflicts of interest. Nearly a dozen companies have co-signed the joint statement.
Nonprofits are getting good at social media. Real good. They're raising money, recruiting volunteers and generating supporters. But there's one misstep I see often that might be holding them back from realizing their true potential: Only performing outreach through one branded channel.
Using social media is nothing new in the fundraising arena, but every once in a while a successful campaign stands out. Wabash College, a small men's school in Indiana, recently raised $465,421 in a single day. On 4/30/14, they launched their "Wabash Day of Giving," harnessing the power of social media to reach current and former students.