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How funny is it that in the blog recap email, the blog post right above this one is, "10 Perfectly Crafted Facebook Status Updates for the Holiday Season"?
The Spaghetti-Os tweet is awful, and I totally agree that usually in cases of emergency or disaster, silence is better than a comment. But like you said, if there is a connection - it can be appropriate.
With major holidays, most brands will come across as clueless if they don't at least acknowledge the day.
I'm at a loss. How then, can you run a contest on Pinterest? If you can't have people, say, pin something, tag you in a pin and use a certain hashtag to enter to win, how else can you do it?
If I understand correctly, the rules on Pinterest didn't indicate that you can't ask people to pin to enter, just that you can't "Run a sweepstakes where each pin, repin, board, like or follow represents an entry." Meaning, asking people to pin 100 times for 100 entries is against the rules - thank goodness.
This does make it tricky to choose a winner and leaves it up to subjective criteria like, "most creative." It would be nice to have a way to get input (ie, votes) from others. Oh well!!
I do love this topic, because it is something we struggle with all the time! However, I have yet to find any sentiment monitoring program that comes close to being accurate. Most of the time, mentions of "my" company, are not about my company at all. Have you found one that works well?
We have our new clients set up a virtual phone number when they sign up, and we use that for all our marketing efforts. We also have access to that account so we can report on how many calls they got just because of what WE did. It's pretty powerful.
So true! There is so much "free" information out there, the least we, as consumers, can do is to contribute something.
The kinds of comments I like to see on my own blog include questions and sincere "thank yous" if something I wrote was helpful for a project or challenge my readers faced. Give me one of those in exchange for 100 bogus link-building comments any day!
I agree this is not too promising, Chris, but I would love to see your results for a post that didn't involve a universally appealing cute dog :) I hope you will try again and report back.