SVP / Social Media Architect
I currently work for myself, but consult to a number of companies. Most recently, I worked at Edelman Digital, but have also held senior management positions at Intuit, eToys, AOL, Apple, American Express, and Borders.com. I am a native New Yorker who now lives in the Bay Area.
March 30, 2012
Reading this book reminded me of my days at AOL, when I worked on their first commercial Internet properties, GNN and WebCrawler, creating advertising inventory. One day back in 1995 stands out for me. It was when Proctor and Gamble, the largest media buyer, wanted to advertise on several of our properties.
December 16, 2011
Here’s the presentation, Gary Angel from Semphonic and I did recently on Hyper Social Recruiting: Hyper Social Recruiting. View more presentations from Scott K Wilder
August 31, 2011
As Marc Benioff of Salesforce.com highlighted yesterday, we are in a social divide and it is very different from the Digital Divide. Although senior management in Fortune 1000 companies realize that their customer and employees are using social applications, they have not integrated social into...
January 07, 2011
How American Airlines has botched online communications with customers regarding its ticketing relationship with Orbitz.
November 19, 2010
Many blogs focus on whether or not PR is dead. On how PR needs to adapt to this new Digital world. And on how the PR guys “don’t get it.” I will not ‘go there’, however. I have promised my friends in Public Relations to not be controversial and to stay away from anything that might impact their...