December 18, 2013
Your customers and prospects encounter content every day. Some of it is very good, most of it is forgotten immediately. But it is your job to make sure that your business content is actually remembered and has a positive impact on your customers.
May 07, 2013
Social media advertising is a great way to enhance the reach of your brand message and to help influence prospects at the evaluation, or middle-of-the-funnel (MOFU), stage of the buying cycle.
April 03, 2013
Videos have the ability to connect with prospects in a way you can’t through text, e-mail, or even a phone call. This is especially significant because in sales, you’re selling yourself: the product comes after you’ve established a connection. Here's a look at some different types of video marketing.
December 15, 2012
This week, the best branded content has a little bit of everything. From superheroes to talented dogs, brands are pulling out all the stops to create interesting and innovative content to entice their audiences. I hope that these campaigns provide you with some inspiration for different ways to create branded content in the future.
November 21, 2012
Here’s the official definition of mobile marketing, taken from the MMA’s (Mobile Marketing Association) website: Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network. Here’s my definition: Mobile Marketing is all about Convenience, Simplicity, and Proximity