Your customers and prospects encounter content every day. Some of it is very good, most of it is forgotten immediately. But it is your job to make sure that your business content is actually remembered and has a positive impact on your customers.
Videos have the ability to connect with prospects in a way you can’t through text, e-mail, or even a phone call. This is especially significant because in sales, you’re selling yourself: the product comes after you’ve established a connection. Here's a look at some different types of video marketing.
This week, the best branded content has a little bit of everything. From superheroes to talented dogs, brands are pulling out all the stops to create interesting and innovative content to entice their audiences. I hope that these campaigns provide you with some inspiration for different ways to create branded content in the future.