I work with small business owners in the UK on their online marketing activities. I also blog regularly on a wide range of IM related topics including social media.
June 21, 2013
Reviews equal trust. If your Google+ Local company page is appearing on the first page of the search engine results, reviews could help you rank higher and get more click-throughs. Here are 3 ways to get more reviews for your business.
June 13, 2013
Google+ has introduced some fantastic new features making the user experience a whole lot smoother and more intuitive. It has been criticised by many to resemble the layout of Facebook and Pinterest too closely, but give it a try and decide for yourself.
May 30, 2013
We’d all love a viral video for our businesses that brought in hundreds of valuable leads every week. The reality is that for most of us it’s just a pipe dream. Don’t get distracted by shooting for the stars – keep your target market in mind when you’re creating your video.
May 29, 2013
I spoke to the owner of a small business recently whose entire SEO strategy was based on leaving blog comments with a keyword as part of his username. He came to me because, despite his best efforts, his search engine rankings hadn’t improved at all in the 3 months he’d been doing it.
May 26, 2013
I was at a fantastic party recently, and being unable to switch off from work meant I found myself comparing it to marketing a business (sad, I know). Here are my observations on the similarities between throwing a party and promoting a business online.