Matthew Capala


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About Matthew

Matthew Capala (@SearchDecoder) is a growth-focused Internet entrepreneur, growth hacker, SEO strategist, international speaker, and author. He is the founder of Search Decoder, a place for bootstrap marketing ideas for entrepreneurs, and Adj. Professor at NYU, where he teaches graduate advanced courses on search marketing and website analytics. Matthew writes for several leading blogs, including The Next Web, ProBlogger, and Sparksheet, and is frequently featured by global media outlets, including the Huffington Post. His latest highly-praised, 5-star book, “SEO Like I’m 5,” is available on Amazon at


In his latest book, SEO Like I’m 5: The Ultimate Beginner’s Guide to Search Engine Optimization, he brings the hard-won advice on how to make your business more visible online and get ahead of the pack on a crowded Web to everyone who is willing to hustle.


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