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Christopher is a South African born retailer that expanded his horizons into the online marketing arena, becoming a Snr Business Analyst at SEO Works. While not knee deep in SEO literature, he enjoys gaming and spending time with his family.
First off, great article and many of your points make sense - I have seen firsthand the rise of Mobile device uses amognst my client sites (just by looking at the %Growth within Google Analytics for example) - with some sites more than doubling the number of mobile visits in the since the beginning of the year.
The Macy's tactic was a grand one in deed - showing that entertainment is strong and if packaged properly (short episodes), you can target mobile and smart phone users as well.
This is a good article and touches on something I have noticed often, especially #7. A couple of years back when I used LinkedIn and was just involved - I never really used for any purpose other than research I guess and keeping up with SEO/SEM I found that I was quite popular - people whold talk back/mail me/ask me questions.... and then I stopped and picked it up a month or so ago again and found the same thing - even made two contacts out of it.
So bottom line is you need to be on it, but have to have the goals like you say.
PS Thanks for the post
Awesome article once again. And as Jason said, piggy backing off others sure does help - as long as its not too spammy of course :)
Subscribed and loving it :)