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While I'm not going to use the same tone as Ross, I tend to agree with him. Afterall they are only aligning with Facebook, and if you are user of Facebook you have more or less accpected these terms already. This article, which was posted on this site yesterday, fairly explains what is going on and is quite contradictory to this one in question.
I guess the lesson to be learnt here is that many of the social platforms, that so many of us have enjoyed using for free, can't remain free forever. While they may not charge users directly, everything comes at a 'cost' right? After all, nothing in this world is free?!