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Currently working as SEO for Digital Media Developers. Done Bachelor's in Software Systems, Started SEO 2 years back.
good post devin, you are right about getting in social event's or hiring some one who can manage it both offline and online, search engine optimisation has become much more of quality. Targetting the right niche in social media also getting interact with other businesses will help, more over what i would recommend do target both short and long term keywords as it will take a whole lot of time if you target highly competed keywords as main keywords it will take couple of months to show your work if you are folowing real good seo plan, more over about Page Rank factor, after penguine they all talked about removing the links to spam or shaddy site's, this is whole lot of talk which site to be considered shaddy bla blaa, i came across numerous sites where new client's complained their sites went down pretty quickly offcourse if you buy links overnight or do some link trading etc this will happen, i would recommend targetting the relevant website's with mixup of do-no do follow links with diverse anchor text not more than 20% for the keywords and mix up other's like plain url, general keywords, junk anchor's. but that 20% also varies where your client stands if site has dropped ranking eg 6-4 then look up for your previous backlink, analyse them and then carefuly remove also go deep like some times the backlinked site is clean but it's getting backlinks from other spam or bad neighbourhood sites that means if you have 1000 backlinks first go through 1000 backlink create a sheet record whats the ratio of brand keywords,main keywords, general keywords, naked urls, total no of PR0 linked sites etc then try to balance the equation according, sure things will get better on next update if you do good cleanup, else go for some real spam hunt eg go to 1000 sites and check out bad neighbourhood might be they are sharing their bad spam share with you, yah hectic but gotta do :) ALSO do use Google Adwords according to your keywords, it will help if you understand that face. you can see some search engine optimisation it'll agive you some good idea regarding site structure & other on page factors happy penguine recovery & wait for dinasour update, you guys might need footer to read this (¬‿¬)