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Very interesting piece Amir. In the climate where most of the players are waiting for more case studies to happen (first movers to crash and burn and leave a trail of do's and dont's) before they step-up. A typical follower mentality, nursing the vulturers and sucking out innovation.
I was wondering myself, how can social media become the catalyst of cheap medical consultation where patient have access to medical experts and where their consultation cost is partly/completely paid by the advertisers from pharma industry. Can drugs be also subsidized to patients who are driving volumes to pharma companies?
Patricia, its an interesting piece. I agree with you that having a hub for the valuable content that business entity creates is essential, resting everything on a hired assets like facebook is too much of a dependence. Having said that I would still not select one against the other - when planning a communication strategy and distribution plan for my clients I'd say focusing on a effective communication mix would be essential that needs to include facebook along with blogging (forming a hub of your content) - after all after delivering an experience to target audience on facebook i would eventually want to migrate them to my own dominion as a business entity. This is where I find your proposition to form a content hub is vital.