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Some of my early testing with promoted posts met the same results. Lots of spammy comments from Indonesia, especially. Since the organization I was helping was international in scope, I was at first interested to see the response from Indonesia and other nearby locales, but the quality of the interaction is quite low. I have found that targeting the promoted posts to specific geographic locales within the US seems to be a bit more helpful, but obviously takes me out of the international aspect of the potential audience.
Promoted posts do not have the same segmentation abilities as actual display ads on Facebook, but I suppose that's the trade off we're working with at this point.