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Sherry Chao is the Marketing Director and Customer Happiness Officer at Iterable, an email optimization startup in San Francisco. She writes about email marketing, growth hacking tips and super sweet tech trends.
Hi Mohammad, this article actually argues that email is still very much alive. 91% of Americans still use email daily. Also, email marketing generates purchases at the rate of 3x that of social media.
Email still needs to be a part of the marketing mix. Using tactics outlined in this article, companies can make their email strategies more profitable and effective.