Marketing Director and Customer Happiness Officer
Sherry Chao is the Marketing Director and Customer Happiness Officer at Iterable, an email optimization startup in San Francisco. She writes about email marketing, growth hacking tips and super sweet tech trends.
June 18, 2014
A person’s email address may be the most valuable piece of info an e-commerce company can know about a customer. It is a method of delivering important info and a means of learning more about a subscriber, e.g. when, where and with what do they open email.
May 21, 2014
GIFs are fun, viral, and attention-grabbing. But before you start peppering your emails with GIFs from Reddit, here are some basic guidelines that can help you enjoy the full benefit of GIFs to capture subscribers’ attention (and prevent you from seeming like an obnoxious tween).
May 08, 2014
Gmail recently launched a Pinterest-like grid view for the promotions tab. How will this impact your email marketing strategy? If you want to get a head start on optimizing emails for the grid view, it’s a good idea to implement schemas and start building out your Google Plus page!
April 28, 2014
Unless your emails are opened, your subscribers will never realize the true value of your messages. A great way to boost your open rates is to run A/B experiments. But what elements should you test? To answer that question, let’s first review what actually affects your open rates.
April 16, 2014
Email is a must for B2C companies, due to its effectiveness and ROI in comparison with other digital channels. However, consumer expectations for email are evolving, and companies need to adapt and use new strategies to gain opens, clicks and conversions.