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Thanks Greg. I appreciate for taking out the time to read this article!
Thank you Simon for the kind words.
Suresh, Thank you for sharing the whitepaper with us. It is informative and efficient.
Special Thanks to Rohit for sharing this great article with us. Just to add some context to this, in my opinion there is one more point that I would have liked to mention, and it is the engagement factor that has been missing from even big corporations all across the globe. I believe this leads to new innovative ideas on which companies can further implement and create a competitve edge across the board.
Special thanks to Vanessa for sharing this great article. Just to add context to this article, in my opinion I believe that companies have somewhat failed to understand the consumer's perspective in this fast paced digital environment. Due to the tectonic shift in marketing, the brand is no longer a company commodity, rather it is considered to be a consumer centric brand where I feel companies should educate, engage and empower the target audience. By doing so, the companies will be able to build the trust and solidify their perception in the minds of the consumers.