Silvina Moschini is a specialized consultant in the areas of Technology, Internet Technology, Public Relations and Social Networking. She is also founder of the Social Media agency Intuic and co-founder of TransparentBusiness.com.
Mobile devices present a new challenge for companies’ marketing departments. People are choosing new information and communication channels. But are businesses responding to new consumer demands? “While online consumer behaviour is changing radically, companies don’t always have enough dynamism to follow the pace of change,” says Silvina Moschini, expert in technology and digital media.