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I, Natalie Adis, am a bilingual social media consultant and blogger living in Toms River, NJ. I have an MBA in Business Administration from the School of Business at Georgian Court University and a BA in the humanities, from the School of Arts at Georgian Court University.
Let's face it tweeting, liking, commenting, and blogging all day can be exhausting but, managing it all and creating content is fun.Being a chatterbox by nature, nothing gives me greater pleasure than creating something out of nothing, which is why social media marketing allows me to be myself and help others in the process.
I not only want you to thrive in the moment, I find that linking business' to target audiences and helping to generate new traffic, makes me feel as if your business is the "creamer to my coffee" every morning. *Side note* I must let you know that I love my coffee, just as much as I love social media marketing.
Thanks for your response Chad, I believe for big box retailers having several handles is the right approach. HHowever, I must mention that large retailers like Walmart are exceptions to the rule and smaller companies really should look at their resources and understand their customers needs and wants in order to see how many handles suits their business' best.
Great read! I especially enjoy your remarks on being honest with consumers and clients in regards to letting them understand what your individual prodict or service won't do for them. I believe that this is imperative to show anyone interested in a product or service a company may have so they fully understand what they are getting and aren't surprised when the item/service they are buying doesn't do everything they "thought" it would. Great point!
Thanks for the iformation pertaining to CircleCount. I have been looking for a tool that will enable me to get a better understanding on the metrics of my posts and influence using the Google+ platform and believe you have convinced me to give CircleCount a try.
Thanks for the interesting read! I believe this year you will see an abundance of large corporations and multinationals creating teams for managing their mentions and protecting their reputations. However, I wonder if Walmart will expand their seven twitter handles or if they will minimize them in the future, in the attempt to engage in a smarter way?
I agree that some companies should have a separate Twitter handle for customer support. These companies like you stated would be some like the aforementioned: Transporation Brands, Fast Food brands, but I would also include the CPG (Consumer Packaged Goods) industry and the retail outlets that they are sold in. I don't believe that every company would find it effective to have a separate customer support account simply because it seems counterproductive to put resources into creating a Twitter handle that most of your consumers/readers won't use. Some industries I think should refrain would be service industries, like Hair Stylists/Salons, Personal Trainers/Fitness Facilities, Lawyers/Legal Advice, CPA/Accountants. Thanks for a good read!
Randy I agree with you that SMT Rocks hehe, but also that there are so many small business owners today have the one and done mindset, which really does limit the exposure and usability of their websites. If only they thought of their website as a personal reflection of their company rather than a business card, websites would have more useful content and better quality SEO rankings.