I am a lover of all things social media. My goal is to start a social media marketing company in the next five years. Right now, I write content for my blog SociallyGold and am trying to become socially famous.
Facebook insights gives you a fabulous amount of information, but it is only as good as the user using it. To increase your Facebook reach, your goal should be to get as many shares, likes and comments on your posts as you can. The more you have of the "big 3," the higher your reach will be.
This business to business social media strategy is mutually beneficial for both parties. We get content for our blog, which the other business shares. Our blog also contains links to our website, which is there to draw even more web traffic.
Facebook allows users to choose to be notified when a Facebook Page posts an update, the problem is that average user doesn't know about this function. I suggest creating a Facebook post, email and tweet about the ability to do this.
"It looks like Facebook has changed the way users can view their settings in an easier way. I find that Facebook makes it more complicated then it needs to be, so I'll break the new privacy settings down for you."