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Shaun is a Social SEO in New York. He works with technology companies and agencies within social media and SEO to optimize their digital properties and create great content.
This hits home. My blog is www.socialmarvels.com and a lot of the times I'm wondering everything you mentioned above. I'll call some people and get some reactions. Maybe that'll answer some of my plaguing questions.
Hey Aaron - Thanks for the comment.
I actually am getting likes and I might have worded it poorly above - I meant to imply I'm not getting nearly enough as if I were running normal Facebook advertising. I'm getting a few, but not nearly as much clicks or actions.
The sponsored posts I'm running right now have links that I hope the user clicks off from. I've seen great numbers with rich-content based posts, but now we're trying to take them off of Facebook this way. Our CTR is much higher, but now we'll have to see whether the media influences their conversion.
Be careful with your 'give away free stuff' tactic. Audiences get spoiled easily and community managers might get stuck having to constantly one-up their own strategy.
I think tracking Pinterest campaigns with Pinerly is probably the best bet. The other tools really just repeat analytics - and with the bookmark app feature Pinerly allows more syndication.
Hello. I've been working in Social Media, SEO, SEM, Web Development, and display advertising for six years now. I started at 19. I'm 25.
First - I think this girl just wanted a job or justification for one. Her entire article just reads like a blog post should - an opinion. She thinks social media is current and young people are on top of trending information. She is right, but that is like declaring that people with cars go faster than people on bikes. Its irrelevant and common knowledge and misses a bigger picture.
Second - By writing the article she started a little debockle. Good for her! She made social media work for her. Seems like she might know what she is doing, but whats her next move? What is the point? If you can't figure it out then the article to me is more or less a rant. I can't honestly figure out the cause of writing it if not prospecting for a job, asserting themselves as another expert or guru (which personally I think clouds the space and ruins the authority of others), or just lighting a fire.
Third - You mentioned an example where an intern made a mistake. With age comes experience. No argument there. I've learned from many people and am thankful for all my experiences.
But if you don't let them learn and make mistakes how will they advance and grow? By bringing that mistake up you're inadvertantly stating that young people are more prone to screw things up. If someone thought that about me I would've never gotten a fair deal.
I wouldn't have made SocialMarvels.com or work at multiple agencies. I would've been scared of people like you and intimidated that the space is owned by more experienced professionals. I would've thought there was no room for people like me.
In the beginning I thought like you - I thought her piece was unnessecary and pointless. But after reading your article I think I understand a bit better. That article is a shield protecting her from judgment.
Judgment I'm definitely guilty of - as are all of us.
Yeah I definitely can't agree with the ROI statement.. "It's impossible to show the true ROI from social media. " A KPI and a social ROI are directly related. You define the ROI based on the KPI you're after. If you're after likes and understand your KPI you can assess your ROI. User interaction is key in social and will ultimately determine the ROI you're after with a content strategy. So it's definitely POSSIBLE to show your ROI when you define the means to get there and can identify what it actually is.