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Lowell works full time at home as an advertising consultant.
Amazing stats. I would have never guess those numbers for WordPress.
Great twist on a 'not so old' idea.
This is a very extensive list. I am amazed at how many different niche jobs there are within an already niche market. It's a testiment to how far reaching social media is in creating connections between the online and offline world.
I agree. Focus on quality service (build it) and people will come - through word of mouth as well as through deliberate marketing efforts. Good point about the customer care center... it's easy to be offended by negative comments, but every business needs to understand that it's better than not getting any feedback at all because customer have 'moved on' or simply find you irrelevant.
It's tricky to put "marketing" first before your job as a "social media marketer", as you mentioned in point #1. The reason is because those connecting to your company or product through social media can see through any ploy to try and sell them on something.
As someone who works in the radio advertising industry, as well as in social media, I try to tell my clients that an effective radio commercial is one that is 'about the listener' - NOT the advertiser. I believe this translate to all marketing. It's ALL about the person on the receiving end of your marketing campaign.
I don't think we really disagree, as long as one understands that pure marketing is putting the customer first. Approaching social media marketing as a marketing force unto itself needs to be looked at in a unqiue way as compared with traditional media.