You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!
Celina helps professionals in the consulting, finance, legal and tech industries transform their expertise into revenue, through personal branding, social selling and influence. Sign up here to learn more here.
Use Advanced Search to find your 4 buyers on LinkedIn. Remember – the more connected you are with people in your target company and the more groups you share in common with your target buyer, the closer the connection they will be and therefore, the greater the likelihood there names will appear high in your search results.
In the same way analysts look at a set of data and draw conclusions, we need to develop skills to be able to review a person’s LinkedIn profile, comments and updates and draw conclusions about whether that person is important to us or not, and what to do next. The best way to approach this is to look at how you might typically handle meeting someone new in an offline setting. When you meet someone in person, your brain is categorizing them even while you carry on a conversation.
We can learn a lot from the best basketball rebounders. So often in business development and life, it’s not the first attempt that gets us the win. If you’re in the “social selling game,” people comment on your articles, send you LinkedIn connection invitations, mention/tag you, or share your content. People care about what you’re sharing and saying!
What’s the Mention feature on LinkedIn? You may have never heard of it before, but using the Mention feature on LinkedIn is a great additional touch-point you can use with an influencer or decision maker.