Social to Sales
Social Selling Trainer @socialtosales
January 26, 2015
What’s the Mention feature on LinkedIn? You may have never heard of it before, but using the Mention feature on LinkedIn is a great additional touch-point you can use with an influencer or decision maker.
January 20, 2015
You must be clear about your objectives for spending time in LinkedIn Groups. And to that point, you need criteria for knowing when a Group is likely to help you meet the objectives you’ve set forth. Three of the most common objectives / criteria are the following.
January 15, 2015
The question of obsolescence is one many professional services experts have to face. Automated investment services, “robo-advice”, overseas outsourcing, and online legal services are very real threats. In an environment where services once performed by humans are being replaced by online technologies — think Wealthfront, Turbo Tax, ZoomLegal, E*Trade — professional services experts need to position themselves differently, and fast.
January 09, 2015
Here’s a shockingly simple way to stay in touch with people with whom you feel you could end up in a mutually-beneficial situation if you could just stay in touch.
November 06, 2014
LinkedIn is one of the best tools for finding and generating referral business. If you’re looking to kick start your networking, start with LinkedIn and who you already know. According to Dale Carnegie, 91% of customers say they’d happily give referrals, but only 11% of salespeople actually ask for them.