I totally agree Lisa, and thanks for the great feedback!
Yes, definitely! It all comes down to trust, and people trust a person, not a corporation. One way to do that is through showing your personality, another is continually providing valuable content. It looks like IronmanTri do both!
I love how colourful their instagram profile is. They really do have a great approach. What's more, it made me want to get some Sharpies and join in. It gave me a genuine interest in the product, without me feeling like I'd been "sold" to!
Great blog Shaylee! Thanks for your lovely comments. It's good to celebrate the good guys, isn't it?