Stanford teaches passionate people how to lead spectacular and influential tribes at www.PushingSocial.com - Follow him on Twitter at www.Twitter.com/pushingsocial
Hi Amanda, thanks for the comment.
Couple of points.
Having a framework/template for writing posts doesn't stifle originality or creativity. For example, the Hero's journey framework has been used in countless creative ways (i.e. Star Wars, The Matrx, even the Godfather). You get the same cookies if you use the same ingredients. I'm not advocating using the same ingredients, just a simple straightforward process for presenting the blog.
The problem with "write as much as needed to get the point across" is that this could lead to long-winded posts that lose the reader. For businesses, it doesn't make sense to have an open-ended post structure that kills any chance of the post getting read. And, I never mentioned anything about SEO practices or keyword stuffing.
Multiple short posts = posts that are concise and likely to get read. Multiple short posts in a short time keeps your great information top of mind with the reader. This is the goal.
Infrequent long posts would not accomplish the same objective.
The standard argument "I would rather have xx number of quality followers versus the xx number of crappy subscribers" makes logical sense. I'm offering a way to get a large number of quality followers. You can have your cake and eat it too if you think creatively.
Last, writing long-winded, unstructured, infrequent posts is an option. However, I wouldn't want this person writing for me. My premise is that focused, concise, and short blog posts = posts that get read and understood. This isn't inherently false. My hope is that readers will test the premise before rejecting it out of hand.