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Stephen Tamlin is the Digital Marketing manager at Branching Out Europe. Intergrating digital marketing activity to real returns on investment.
Great article Jessica!
Twitter is such a great tool for customer service.
Have a look at how Boingo Wireless deal with customer service in this article
Such a brave company and a brilliant example of going the extra-mile for customer service through Twitter
Some great advice here Kristen.
I would say you've missed an important point however. Include a call to action! The call to action must be the lead nurturing aspect to the content.
I talked to a website designer at a recent exhibition and he mentioned he'd written a blog article that was really detailed and in-depth and it had lots of shares and views but it lead to know leads. I mentioned why didn't he offer it as a free downloadable eBook in return for lead information such as email address/ website address / name etc then he would have had information to follow up on.
Linking a lead generating call to action with content is a must! As well as your tips here Kristen.
Very much long overdue. Add this with the right CTA's on you company page/ personal profile then you can help generate leads.
As with the company page updated design a few months ago this feature is being rolled out, officially it’s still in test mode
It makes it easier to find out more about the company or person that's being talked about. That must be a good thing!
Spam is a pain though, and LinkedIn is on of the worst for it.
Great post Stephanie, LinkedIn can be so powerful!
I use LinkedIn groups very heavily - as an inbound marketer I understand how it works. My website traffic is actually 50% from LinkedIn of average.
For anyone interested I actually wrote a blog yesterday on how to use these 'status tagging' correctly you can read it here:
Look like Nestle did not have a social media policy in place, can not believe how they talked to some poeple on their page.