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One of my criteria for NOT following someone is seeing that they have tens of thousands of followers but very few tweets. The sure sign that they've paid for followers - and probably mots of them are fake/robot accounts. If you have something interesting or useful to say, then people will naturally follow you, and these are the people you really need to care about!
Thanks for the TED video link Kent. I hadn't seen this before I wrote my piece, but clearly there is a common cause here. I'm not sure I like what is happening to us, and we may lose something precious - how to have a quality (f2f) conversations - without realising it was a skill.
Many thanks Mohammed - and best wishes for the holiday break.
Thanks for the comment JC. I've seen the same sort of thing. It's amazing how many people have their faces in their smartphones as they are walking along, oblivious to everything else around them...people....traffic...! Oh for a stimulating conversation!
Good on you for exposing these snake-oil salesmen (and women). It's unfortunate that the marketing, sales and comms contingent are giving social media a bad name. It's not about numbers, its about building relationships. In fact I'll directly challenge one of the quoted points from the originator of your "spam" message: " Conversion rate will dramatically be increased by a large Twitter following". In fact, that is one of the criteria that I use to NOT follow people. If I see someone has 30, 40, 50 thousand followers, I know that they're trying to sell me something rather than building any sort of relationship, and will not follow them back.
I hope the originator of the email will learn something from this interchange.