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I'm a graduate of Penn State University, avid runner, peanut butter enthusiast, coffee snob, former fat kid, and social media / content marketer.
I think a lot of marketers out there can appreciate the need for a tighter grip on content as part of their lead generation and sales processes. With that said, I think the real question lies in how we go about measuring (and subsequently proving) the types of content that are most valuable and the tactics that are legitimately worth the time and effort.
The one area of the post that I think could have addressed this is the "What kind of content do I send/create?" section. I think context is definitely important (and the 80/20 rule is a great place to start), but what about translating the message in the most appropriate medium (video, infographic, text, etc.)? Utilizing different ways to tell a story can help from measurement and head-to-head testing standpoints as well.
Thanks for the great post, and I look forward to hearing your thoughts!