Sales automation is becoming a necessary tool for sales teams, and the ability to access and share information online is essential. LinkedIn is hoping that by integrating with online sales tools and providing teams with a way to collaborate and leverage data, it can expand its reach.
The basics of sales haven't changed much: it's still about offering a prospective customer something they want or need. But as technology becomes more sophisticated, the details of selling, and the resources available to sales teams, have changed drastically. Social media can be a powerful addition to a salesperson’s outreach arsenal.
Thanks to the Internet, the age-old art of content marketing is evolving. The information superhighway has become one of the most powerful platforms for marketing, and marketers have learned that it’s not enough to embrace industry trends as they become popular.
Publishing giant Conde Nast is hoping to set a standard for native advertising across its properties. AdAge reports that the company distributed a 4000-word document that tells editors and publishers how to handle native advertising. Conde Nast wants to avoid conflicts, address legal concerns and establish how the company’s properties will handle consumer data.
Twitter’s latest quest to conjure revenue from its platform involves ecommerce giant Amazon, and #AmazonCart has the potential to change the relationship between social media and ecommerce. But while Twitter could gather a few coins from each sale of books or boots or baby clothes, the real win will be for brands and the opportunity to build connections with their Twitter followers.