Rob Lons is a content marketer and blogger with an interest in inbound marketing and SEO. He works with RankPay to help small business owners see real results online through RankPay's pay for performance SEO services. Want higher rankings? *Enter your domain* to get started for free.
In order for someone to hit the ‘like’ button on your post, or share what you’ve written in a tweet, you need good content. Of course, you cannot rely on good content alone. You have to grab someone’s attention from the very beginning. You have to begin with a title that screams, “Tweet me!”
If you own a small business, by now you understand the power of ranking in Google. You know that search engines can bring in traffic. You know that social media can help you connect with the people that matter most to your business. Combined, these channels open up a world of opportunity for business owners hoping to get real results through online marketing.
Engagement is a metric that is constantly talked about, sought after, obsessed over. Marketers profess the importance of engagement; business owners wonder how it will make them more money. In the meantime, we’re all scrambling for answers. Here's one way to get it.