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Take a look at Duncraft - they are a small backyard birding company - but very passionate about birding. Their social sites can be accessed from their blog and are terrific about engagement. www.duncraft.com/blog
Hi Nicki -
I know if you ask the folks at the casino, they will highlight security and the ability for you to dupe the dealers. This actually brings up an important aspect of engagement. The casino could take your pictures and provide them to you for free as a means to engage you. This way they capture your mobile / email as well.
I have an article I have planned for next week as a follow up with this one where I have interviewed some casino folks for their opinions as well.
JBA - great point.
One big issue that casinos are running into is that they are creating too much of a virtual reality. This, plus the ability to play remotely does little to sell rooms. The perfect antidote to this is the 'Paul Harvey' approach - a little teaser that leads them places.
A big challenge for most casinos is that they are still trying to figure out their strategy here.
You bring up a great point. A 'casino' can be a destination as there are so many facets and types of people they can appeal to. Ultimately, it comes down to engaging people with their interests.
A few of my friends who work for properties focus on games & wallpapers for web & mobile.
My grandfathers story on why he stopped subscribing is one of the classic reasons why newspapers have lost part of their readership. In my (humble) opinion, they went from a position of strength where they controlled mass communication to where they were just another medium that lost control (how people could access information.) They could have diversified by creating user engagement models that were targeted, sadly it came a little too late.
I wrote about this on my blog at http://www.emailyogi.com/2009/10/old-man-meets-social-media.html.