Converged Marketing Strategy
I am a teacher at heart - working with all kinds of organizations on their converged marketing strategies. At the end of the day, it is all about finding new consumers, knowing them better, and serving them quickly. My ebook is at www.emailyogi.com.
January 25, 2013
As digital marketers we look for ways to segment our customers into "micro-segments." It is a very effective strategy to help personalize messages to those we serve. Here are five proven tips that work in retail and can also be applied to your industry.
June 03, 2011
"It seems basic, but sometimes we forget what should be done when signing people up for our emails. Here are five things you should make sure you're covering on your subscription page."
March 28, 2011
While there are many formulas around ROI per campaign, ROI on your program, reduction in direct mailing costs, speed to launch to market, or even consumer engagement (I am sure there are few dozen more) – the best way to gauge the success of your own program is through some introspective...
March 10, 2011
As you prepare your campaigns and plan your communiques with your lists here is a quick recap of why people transact – (it could be why they read what you send, why they bank with you, why they make a purchase). Broadly speaking people interact or purchase or transact because – 1. They need what...
February 25, 2011
I have had the unique opportunity to provide consulting services to a relationship company, helping them improve their communications. As part of the process I’ve learned a lot about their first meeting they hold with their clients, during this meeting they give first date suggestions, including: 1...