Susan is CMO of newBrandAnalytics, a social media intelligence provider for retail, restaurant, and hospitality organizations, where she defines the market message, helps guide product strategy and implements the company's overall product roadmap.

In this role Susan is responsible for identifying and prioritizing requirements and leading the company and its ecosystem through successful product launches. She has more than 20 years of in-depth software experience in diverse roles across product marketing, product management, corporate marketing, engineering, quality assurance, implementation consulting, training and sales support.

She has led marketing and product management teams for organizations including webMethods (acquired by Software AG), TPN Register (acquired by GXS), Deloitte Consulting and Checkfree (acquired by Fiserv). Software built under her direction is used by organizations like Bank of America, Medtronic, Coca-Cola, Lowes, Johnson & Johnson, Merrill Lynch, Orange, Fairfax County Public Schools, U.S. Government (including the DOD and IRS) and more than 3,000 others around the world.