Sue Duris is the President of M4 Communications a Palo Alto, CA-based marketing strategy and communications firm that helps technology, education and nonprofit organizations build and extend their brands. Connect with her on Twitter -- @SueDuris or @M4_Comm -- or via email
Understand the difference between engagement and broadcasting. Engagement is a conversation that is always a two-way street. It is not telling someone about your latest product you want them to try. Sometimes we forget that we are communicating with an actual person, not their profile. Remember social media interaction is human-to-human.
There are a lot of Twitter chats out there and they're more popular than ever. While it is great to engage with others, it is important to be good Twitter citizens which means using proper social media etiquette, respecting one another and ensuring everyone has a good time.