M4 Communications, Inc.
May 15, 2014
Understand the difference between engagement and broadcasting. Engagement is a conversation that is always a two-way street. It is not telling someone about your latest product you want them to try. Sometimes we forget that we are communicating with an actual person, not their profile. Remember social media interaction is human-to-human.
March 16, 2014
There are a lot of Twitter chats out there and they're more popular than ever. While it is great to engage with others, it is important to be good Twitter citizens which means using proper social media etiquette, respecting one another and ensuring everyone has a good time.