Facebook's options for building a target audience for your advertising campaigns can be a bit of a jungle. In this infographic you'll find all currently available targeting options mapped out to make your next audience setup a little bit easier.
Most companies using Facebook for marketing have a website where they make their money. Companies in ecommerce, software as a service and insurance all have a commonality: they’re looking to attract high value visitors. What are the mechanics behind making this happen?
Ok, so I hear this a lot, that brands want more followers on Facebook, Twitter or any other social media property they have. Now I totally understand where they are coming from, as it seems like a good indicator for how well they’re doing in their social media marketing activities.