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One of the main points of the piece is that social network success should be judged based on engagement and connectivity. With Facebook, a brand should not be judged by how many "Likes" they have, but how many people are talking about them.
In that same breath, Google+ success should be based on user engagement, something we have yet to see ancedotally or in stats (I do not believe Google has released this data). I think one of the main reasons they stumbled out of the gate was their launch sequence, something that was fundamental to Facebook's success early on. I love the comments and appreciate the feedback JC :). - Patrick