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I am working in social media marketing for big brands for 6 years in Europe.
I created more than 500 campaigns for more than 40 Global and local Brands.
I am Business Unit Director at Socialab (Digital Agency in Greece) and at my free time I like writing about social media strategy and digital strategy.
I think Gamification and social gaming to promote brands/products will also be a trend in 2014.
Brands will use gaming mechanism to create social media campaigns to increase brand awareness and people talking about the brand.
very useful post. The most important think in SM is to create "experiences" for your fans.. Experiences that they will tak about them for many many days!
I like this: "A study featured in Forbes cited that "81% of US respondents indicated posts from their friends directly influence their purchase decisions." i believe that this days this is the same at the most products you want to buy! Friends and family are the top influencers.
The problem is that the hotels has to create a "great story" so all the people will have to share something really big and really exciting.. so they will create virality for the brand and influence other users!
i have never thought south park this way... very nice approach!
very nice post! Amazon was-is the biggest playrer in eshoping.... i remember that almost all the eshops want to be amazon.. as for the social elements, i thing that not only reviews, but also lists, related products etc are social elements tha almost everyone took from amazon.
indeed very usefull.. but which is your favorite SEO plugin for wordpress.. There are to many.. All-in-one SEO or something else? thanks