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Yes, I have some advice on the types of videos to help businesses get the most views. "How To" videos first and foremost always seem to outperform any other video in terms of video views. Secondly, you should use the Adwords Keyword Planner when deciding on what topic to shoot the video on. For the tennis club, we were able to see that there was a lot more search volume on Google for "Tennis Serve" opposed to "Forehand Volley" so we knew that doing a video on "How to Hit a Faster Tennis Serve" would provide the best chance for a lot of video views.
If you would like more information on questions pertaining to a client or your own company, feel free to reach out to me at [email protected] and I could provide you with more insight.