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Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013.
In the words of Collective Bias Co-Founder John Andrews... "Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cb.Socially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!"
Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers.
ROR is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29, 2013. Connect with Ted... http://TedRubin.com or @TedRubin
Thanks for the mention Valeria. People who spend time on social channels do so to network, build relationships, engage and interact. To be successful on social channels you need to be engaged and offer value. #RonR
Nicely done Frank, I agree wholeheartedly. Will definitely share.
Brands/Companies that use social successfully reap the rewards of customer satisfaction, deeper employee loyalty, more effective knowledge sharing, improved brand reputation, lowered costs, and importantly, increased revenues.
Great post Nick. Thanks for sharing.
Consumers don’t fall in love with your brand and become Brand Advocates by being pushed into sales; they fall in love with your high quality product, excellent customer service, and a consistently enjoyable experience – all natural byproducts of strong relationships.
Your goal in building Brand Advocates needs to be ongoing engagement. One-time purchasers are just that – one-time purchasers, with little ongoing sales value. If, however, you create your marketing strategies with a focus on engaging over time in a variety of ways, you greatly increase your chances of turning your one-time purchasers into long-term consumers who recommend your products/services to others.
A one-time Tweet, a quick Facebook posting, or an email here and there is an announcement, not engagement. Real engagement takes time, attention, and overall effort, all of which pay off as your consumers become powerful Brand Advocates.
When a brand adopts the marketing philosophy that it is all about relationships, they automatically begin paying more attention to the consumer needs and preferences to learn who the consumers really are. Consumers who feel valued by a brand will in turn assign value to the brand by buying the product/service and passing recommendations on to their networks. The sale then becomes a natural part of the Return on Relationship™ instead of a “hard sell” effort.
Relationships ARE the new currency – honor them, invest in them.
Great post Brian, and thanks for the mentions... both about me and @CollectiveBias. Remember... Your goal in building Brand Advocates needs to be ongoing engagement and... people prefer to buy fron those they like and trust... very simple human nature and very often overlooked.