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Tom Gerace is the founder and CEO of Skyword, Inc., the leading content production platform, a serial entrepreneur, marketer and innovator. Tom is also the founder of innovative companies such as Be Free, the first affiliate marketing company acquired by ValueClick in 2002, and Gather.com, the social networking site where members share user-generated content online and earn a portion of the company’s advertising revenue. He serves on the board of directors for the Social Media Advertising Consortium (SMAC), along with marketing and advertising executives from Kraft, IBM, PepsiCo and GE. Tom is a graduate of Harvard University and was a senior business analyst at the Harvard Business School.