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Yeah I think so too. I admit the title of the post really caught my eyes ;)
I think Twitter's charisma lies in its brevity, speed and ease. When I say speed I'm referring to how information is shared on Twitter. I read somewhere that the site is not a social network but instead a real-time information network and I agree! I won't say Twitter is the only social network I belong to, or the site that I log on to everyday but every time I need a fresh, up to the minute info on something or what gauge people's sentiments on a particular topic, or see what's the web world is talking about, NOW, I log on to Twitter. So if somebody out there wants these perks, I recommend Twitter.
I agree with Kent. I think ruling out the influence of bloggers or blogging, along with other (used to be?) popular social platforms, is a bit over the board. It's easy to jump the gun on the idea that the former "working" marketing model is already "not working" or "not as effective" when a new model comes along.
I believe that every business has its unique marketing needs largely due to the very fact that not all business target the same customers.