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Tim is a Digital Marketing and Social Media Consultant based in Cambridge. Having spent several years in business development roles across the corporate and sports Industrys he now uses his skills in the digital world to work for companies looking to increase their online exposure, building lasting and sustainable relationships with customers and Industry experts.
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Earned media will only become more and more valuable as consumers increase their usage of smart phones so your points about becoming creative are truly reflective of the necessity marketers face in engaging with fans.
Hi Kent, thanks for the comment. Yes according to Global Web Index Google+ has become the 2nd largest social network for active usage in the World and has 25% of global internet users. The addition of G+ communities also benefits it's users and having reached 300 million users in 18 months (facebook took 6 years) and with the type of positive feedback it gets for it’s design and functionality it's only set to get bigger and more important in the social world.