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Toby works as an Engagement Consultant for full service, creative digital agency, Beyond.
A regular blogger on a wide variety of topics, Toby specialises in helping brands do bigger, better and more creative engagement on social. To read more of Toby's posts, head over to the Beyond Blog or follow him @tobymargetts
Great assessment Jill. Totally agree with all your points especially about losing credibility.
Nice post, Serena - really useful stuff.
Did you see my post from earlier in the day on how the conversion measurement and optimization system could impact the way fans are engaged with via Facebook? Would love to know what you think: