Co-Founder and CEO
Toby Murdock is co-founder and CEO of Kapost, which provides a content marketing platform that enables marketers to become publishers and win at the new game of marketing. Toby lives in Boulder, Colorado with his wife and three daughters. Find him on Twitter@tobymurdock / @kapost.
September 29, 2013
In honor of Walter White and the terrible habits he picked up while building his meth empire, I invite you to focus on something we can control: our own bad habits. And since this is a blog dedicated to content marketing, here are 6 habits we marketers need to break ... badly.
October 13, 2012
What's new on the web this week in content marketing.
July 27, 2012
There are plentiful examples that prove marketing with books—especially e-books—isn’t just for self-published authors. It’s also a tactic that can build user trust for companies across a variety of industries. A book of short articles, for example, could increase subscriptions for a custom publication (digital or print). A “marketing how-to” book could build brand awareness and trust for an advertising agency.
June 15, 2012
So the conversation is no longer about if or why an organization should practice Content Marketing. But the still unanswered question is “How?” How does a brand actually become a publisher, produce great content, and attract traffic and generate conversions?
April 16, 2012
Sharp problem-solving skills. Social media is fast-paced. You’ll need someone who can think on his or her feet—handling sticky customer service issues quickly, efficiently, and with compassion and understanding.