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I think the reference to alt tags is about images on your site. technically not a pinterest tip, but good to remember.
Andy Sernovitz published this over on Social Media Club - http://socialmediaclub.org/chapter/birmingham/blog/2012-social-presidential-election-monitor
I thought at first he wrote it, but the datestamp says you were first, so I will head over to call him out on it...
here is a july 2012 post from a google product mgr announcing that the "Share" link was replacing the +1 button:https://plus.google.com/u/0/+SeanLiu/posts/c384DVbjxv5
This Dec 2011 article mirrors a number at the time when Google retreated from its prominent placement of the +1 button to one where it only appeared on mouseover: http://searchenginewatch.com/article/2131918/Google-1-Button-Loses-Search-Visibility
here is the Dec article I mistakenly thought stated an early test of the share link versus +1 button. In fact, it was just restating what others reported around that time. http://www.seroundtable.com/google-plus-one-button-search-14448.html
I am still not seeing any instances of "XXX XXX and three other friends +1'd this," which is of cource where the marketing value would be.
mystery solved. I read Susyn's comment and entered Steve Jobs in FF and then Chrome. nothing. I went to check my Google settings. Looks like at some point I had changed a toggle from "Use personal results" (the default) to "Do not use personal results." For good measure, I turned off AdBlock.
Presto. on mouseover, the "Share" appeared. Clicking popped up the Google Plus share window. So even though I was signed into Google, it would not show the share option unless I authorized personal info.
I will be on the lookout for the "annotated" links now that the feature is turned back on. btw, adblock has no effect on the feature.
not disputing the findings at all! I know I have seen SERP pages like the ones in the white paper, and i'm still seeing the +1s popping up beside posts, comments etc in Google Plus (in a fashion similar to FB Like).
I saw a Dec 2011 article about a more subtle implementation where the button and annotation showed up only on mouseover. When I do that, all I get is the double arrow to launch a link preview on the right side, but still no +1 button.
maybe you can send me a search term that generates the behavior for you. as I said, I know I remember seeing the behavior, but I cannot find a way to reproduce it (I like to provide my own examples with the originals when I blog)
I am trying to recreate the screenshots in the white paper without success. It was published in June of 2011 so possible Google has changed the way it displays +1 in SERPs?